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展望当前礼宾医疗行业竞争格局
关于COVID - 19大流行的卫生新闻不断变化, 突出可靠的必要性, 为消费者做出个人健康决定提供循证健康建议. Having spent two years sifting through conflicting guidance from traditional media outlets and social media platforms, more Americans are realizing the benefits of personalized care and greater communication with their healthcare provider.
Unlike traditional 医疗 practice models that frequently require high quantities of patient throughput, concierge medicine practice models that allow for smaller patient panels increase the amount of time providers can spend with patients during examinations and between scheduled visits. This additional time enables providers to conduct thorough 医疗 examinations and design personalized, 积极的健康优化计划和治疗方法为他们的病人. 这种整体的、综合的方法 证明改善了健康结果.
能够负担得起门房医疗会员资格的消费者重视这些bet8娱乐. 根据… 最近的一项民意调查 来自哈佛大学.H. 陈公共卫生学院, 美国国家公共电台, 以及罗伯特·伍德·约翰逊基金会, 22% of the top 1% highest-income adults currently participate in concierge medicine.
正如预期的, the supply of concierge medicine providers and membership-based 医疗 practices has expanded nationwide to meet growing market demand. Most leading health systems are adopting some type of premium clinical service offering. 排名前25位的学术医疗中心(amc):[1]
- 76%的公司提供高管健康计划.
- 40%的医院提供初级医疗bet8娱乐.
- 28%两者都提供.
Only 3 of the top 25 AMCs offer neither executive health nor concierge medicine services.
While reliable industry statistics on concierge medicine providers and patients are scarce, here is what’s clear about the concierge medicine market and competitive landscape:
- The market for concierge medicine, executive health, and other premium clinical services (e.g.(综合和功能医学)已经存在,并在不断发展. 广告节目的数量继续上升(见上面的统计数据).
- 随着越来越多的供应商进入当地市场, 会员价格, 感知提供者声誉, 以及范围内的bet8娱乐——包括高级参与, 医疗, 健康, and convenience—will be key differentiators for patients when selecting concierge medicine programs.
- 拥有强大和创新的患者参与平台的组织, 广泛的病人护理连续性, 强大的本地品牌声誉, and easy access to capital and investment resources have a competitive advantage in attracting concierge medicine patients in target markets.
- bet8网站备用拥有发展最多的资源, 如果不是全部, of these competitive advantage characteristics compared to independent concierge medicine practices and physicians affiliated with concierge medicine management companies.
Overcoming the Stigma of Concierge Medicine in Nonprofit Healthcare Organizations
从历史上看, health systems have shied away from entering into premium healthcare or concierge medicine services. 行业内, there has been a misinformed stigma about the potential for concierge medicine to unintentionally establish a multitier care delivery system that offers priority access (i.e., “skipping the line”) or a higher quality of patient care to individuals with the means to pay for it.
整个医疗保健行业都需要非常清楚这个问题: any health system environment that prioritizes access to care or provides higher-quality care to one patient group at the expense of others is operating unethically and may be noncompliant with federal and state governments, 如果医疗保险和医疗补助计划被接受.
然而, 当计划和执行得当时, a concierge medicine service line offering provides a distinct value proposition for many health systems.
![图1礼宾医疗价值主张裁剪](/user_area/uploads/Figure-1_Concierge-Medicine-Value-Proposition_cropped.png)
- The existence of premium or concierge medicine services and the care delivered as part of these programs should not come at the expense of access to, 或者质量, bet8网站备用向一般人群提供的保健bet8娱乐. 在基本层面上, this means maintaining equitable patient access and appointment availability across the patient population. 在劳动力规划方面, this could mean ensuring concierge medicine provider positions are filled by net-new external hires or by providers who would have otherwise retired, 而不是从传统做法中挖走供应商, 这将, 实际上, 减少一般人群的获取选择. 最重要的是, 护理访问, 护理质量, 循证医学治疗应该标准化, 优化, and uniformly delivered to all patients regardless of their ability to afford necessary care.
- 大多数, 如果不是全部, operating profits from concierge medicine services should be reinvested into the system to fund negative margin or nonreimbursable, 关键任务患者护理项目. The frequently heard “no margin, no mission” phrase is a reality for many health systems. 礼宾医疗项目是一个循环, high-operating-margin source that continuously fund programs that require an organizational investment.
- bet8网站备用的基础, 开发团队, or affiliated philanthropic organizations should regularly approach concierge medicine members for contributions. Enrollment in a concierge medicine program indicates a strong likelihood that patients are affluent and have financial means to contribute to patient care endowment funds and capital campaigns.
- Communication about concierge medicine program services should be transparent to the public. Communications should clearly articulate what services are included in a program, 多少钱?, and how the program will sustain access and 护理质量 across all patient populations and support mission-critical care programs.
抓住礼宾医疗bet8娱乐线市场机遇
毫无疑问, 市场对提供高度定制bet8娱乐的需求, 个性化医疗bet8娱乐将继续增加. 组织准备以新颖的方式来满足这一需求, 独特的, and well-executed concierge medicine service offerings will emerge as industry leaders in this growing, 高利润细分市场.
此外, health systems that are serious about meeting patient service needs across populations and being a market leader in innovative, consumer-centric healthcare service offerings need to integrate concierge medicine services into their patient care portfolios. Those that do so will have early-mover advantages and a competitive lead in available service offerings over independent and slower-to-move healthcare providers.
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